Callaway Sponsorship

  • No. 77 Valvoline/ROLLER
  • No. 69 AutoArenA.de
  • No. 31 Whelen

As an expression of its commitment to being the world’s best, and as the ideal platform to promote a variety of products and services, Callaway Cars offers a comprehensive, fully-integrated Activation Program via its 2018 entry into the Pirelli World Challenge racing series. Our offer of partnership includes the following activation concepts:

  • Consumer Promotions
  • Merchandising
  • Live Events
  • Employee Engagement
  • VIP Customer Entertainment
  • Strategic Business-to-Business Development
  • Episodic Content Development & Distribution
  • Championship Driver Endorsements
  • Immersive Media Integration (TV, Digital)
  • Unforgettable Experiential Programs
  • Truly World-Class Brand Alignment (Corvette, Callaway, et al)

Primary Campaign – USA

Team Benefits
  • First name entitlement as ” ‘Sponsor Name’ / Callaway Corvette Racing Team”
  • Category exclusivity
  • Custom ‘Sponsor Name’ livery and primary partner branding (race cars, drivers, equipment)
  • All-inclusive IP rights (images, drivers, advertising production days, appearances)
  • VIP access and interaction (hot laps car, autograph sessions, special tours)
  • B2B facilitation (Callaway companies, race team sponsors, series and their sponsors)
  • Immersive communications integration (website, social media, press releases)
Series Benefits
  • Official series status as ” ‘Sponsor Name’ – Official Product or Service of the Pirelli World Challenge”
  • Category exclusivity
  • Series IP rights (images, content, designations, marks)
  • Official series partner at-track branding package
  • Official series television package (including branded “‘Sponsor Name’ Hot Lap” segment)
  • VIP naming rights (‘Sponsor Name VIP’ credentials – hot laps, hard cards, hot pits, tours)
  • B2B facilitation
  • At-track display space and promotional rights
  • VIP hospitality, special tours and behind-the-scenes access for sponsor guests

Supporting Campaign – Europe

Team Benefits
  • Supporting partner status and designation
  • Category exclusivity
  • ‘Sponsor Name’ branding on all team assets (race cars, drivers, equipment)
  • All-inclusive IP rights (images, drivers, advertising production days, appearances)
  • VIP access and interaction (autograph sessions, special tours)
  • B2B facilitation
  • Immersive communications integration (website, social media, press releases)

Callaway Experience Videos




For more information, please email gt3r@callawaycars.com or call us at (860) 434-9002.